Recently LG mobile has announced its new LG mobile army that is a marketing campaign which is associated with the ICC world cup two thousand eleven. And the investment on this campaign at least nine million united state dollar, and include a campaign maximum to maximum two thousand five hundred cadets employ, engage five lakh participants, eight hundred man days of activation and approx fifteen lakh units for distribute of exclusive cricket merchandise worth 64 crores.
Vishal Chopra says:
“The LG Mobile Army is an unprecedented initiative undertaken by the ICC and LG Electronics. The LG Mobile Army campaign intends to build on all the cricketing action and excitement during the World Cup. We are positive that this initiative will become an effective way to enter the spirit of local communities and bring alive the soul of sports,”
Mobile company always participate with world cup ICC campaign, and this year LG mobile army marketing campaign is participate with world cup ICC 2011. Via
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